Moneyball for Book Publishers: A Detailed Look at How We Read

Andrew Rhomberg wants to be the Billy Beane of the book world.

Mr. Beane used analytics to transform baseball, famously recounted in “Moneyball,” a book by Michael Lewis. Now Mr. Rhomberg wants to use data about people’s reading habits to radically reshape how publishers acquire, edit and market books.

“We still know almost nothing about readers, especially in trade publishing,” said Mr. Rhomberg, the founder of Jellybooks, a reader analytics company based in London.