How to Adopt an Agile Publishing Strategy Using Digital Book Printing
Sponsored by: Canon Solutions America
Speakers: Mary McAveney, CMO, Open Road Integrated Media; Michael Weinstein, Production Director, Teachers College Press
Thanks to digital printing, book publishers have realized that they can break free of the traditional, inflexible book publishing model, where a huge amount of time and money is invested in a new author or title with hope that it will pay off big. Digital printing and print-on-demand (POD) helps publishers test out new authors and topics, strategically move to longer or shorter runs as needed, and quickly release a title in reaction to a market trend, like a new movie release or news event. POD also enables publishers to put backlist and out of print titles back on the market or repurpose older content and titles into new formats.
Register for this webinar to learn:
- How and why Teachers College Press is moving from a warehouse model to short-runs and POD
- How Open Road Integrated Media used digital printing to get quickly get a book to market
- How publishers are reconsidering the lifetime costs of book printing and fulfillment
- How book publishers can move operate more quickly with digital printing
Sponsored by Canon Solutions America
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