The Importance of Revisiting and Refreshing Backlist Titles

We previously talked about what makes good metadata: writing effective copy to sell your book and doing what you can to help customers actually find that book. While these are good practices to start with going forward, there is also a need to revisit the backlist often with these same ideas in mind. Marketing copy can always be revised, and the most sensible element to update isn’t the book description, but […]

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