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Crowdfunding in publishing is far from new.
Unbound has revolutionised the routes into publishing for both debut and established authors with major success stories such as Shaun Usher’s Letters of Note. The company's remit is succinct: “Creators pitch their ideas. Readers decide which books get written. It's that simple." And crowdfunding is that simple. It’s about trusting the reader. The publisher remains the facilitator, but readers are involved in the journey of the book far earlier, and with more power, than ever before.
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