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News & Trends : AppWatch

A look at what publishers are launching in the mobile space.

January 2011
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Application: David Busch's Canon EOS Rebel T2i/55OD Companion App

Produced by: Course Technology PTR/Cengage Learning and Sideways

Price: $14.99

Description/Features: Based on Course Technology PTR's best-selling David Busch camera guides, photographers are guided through all aspects of using the Canon EOS Rebel T2i/55OD camera, with text, video and a 3D Canon image that is touchable and rotatable so users can navigate the camera's controls. The first app in this series, it utilizes content from Busch's "Canon EOS Rebel T2i/55OD Guide to Digital SLR Photography." Additional features include instructional videos featuring Busch, and interactive command cards that help readers navigate camera menus.

Application: Guinness World Records: At Your Fingertips

Produced by: Guinness World Records and Brandwidth

Price: $4.99

Description/Features: Designed for the Apple iPad, this is a more robust version of a "lite" app launched last spring. This version includes more than 150 photographs, 140 records, 20 video clips and three exclusive games, including one in which users can attempt to break a Guinness World Record, and scores are sent directly to GuinnessWorldRecords.com. It will be updated regularly with new record-breaking content.

Application: What Does My Teddy Bear Do All Day?

Produced by: Minedition and Auryn

Price: $3.99

Description/Features: Based on the print edition by Minedition, this app is an interactive story of a little girl's curiosity about what her teddy bear does when she's away. Features include a color drawing tablet, a mini puzzle and a splatter-paint page where children can uncover secret images.

Application: Goldilocks and the Three Bears

Produced by: XIMAD

Price: $1.99

Description/Features: This app, based on the classic fairy tale and part of the "BooksAlive" series by XIMAD, features illustrations that respond to your hand gestures, and objects that move and animate when you tilt the iPad.


 

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MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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