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“With Google’s digitization programs (and other less-commercial digitization initiatives), publishers for the most part already had book content [that was] searchable,” says Andrew Brenneman, managing director of digital media consultancy Finitiv and a Book Business columnist, of Microsoft’s decision. “Searchability of content, therefore, was no longer a compelling incentive; the problem had [already] been solved. Somewhat late to the party, Microsoft has wisely adjusted their strategy to develop opportunities for the monetization of existing content repositories, as opposed to replicating those that already exist.”
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- Companies:
- Ingram Book Group
- Microsoft Corp.
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