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New Data Indicates Previewing Book Chapters Online Positively Impacts Sales

October 2009
At the Frankfurt Book Fair, LibreDigital presented new data on how readers have sampled book content online over the past 18 months. According to LibreDigital, it has powered more than 500 million page views of sample book chapters and content for publishers, authors, retailers and social-networking sites.

“We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales,” said Russell P. Reeder, president and CEO of LibreDigital. “In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”

Other highlights of the data presented by LibreDigital include:
    • Women spend nearly 70-percent more time browsing books online than men do.
    • The most popular genre of books browsed online is romance novels, followed by books for tweens/teens and business books.
    • An average reader spends more than 15 minutes browsing a book. They also preview an average of 46 pages of each book they browse.
    • Adults are more likely to share links to content via e-mail, while younger readers prefer to share within social networks like Facebook and MySpace.

 

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