Blogs

The Death of Out-of-Print Titles Is Near

You’ve been hearing it a lot lately: Print-on-demand is changing publishing. Advances in technologies have brought reduced turnaround times, lower costs, higher quality, and less risk. As a result, businesses focused on print-on-demand are emerging, including independent, on-demand-focused publishers that serve both traditional book models and a changing vanity publishing marketplace. One group that’s often…

How to Sell Books That Are Good Enough to Steal

How do you know if what you’ve created is worthwhile? In my experience, it has to pass the “good enough to steal test.” Business owners, authors, artists, and musicians don’t like to hear this, but it’s true. The fact is the majority of goods and services produced do not actually meet this benchmark of success.…

Do Print Books Have a Future in Tomorrow’s Classroom?

In my last post, I wrote about an agreement McGraw-Hill Education has reached with a supplier of Open Educational Resources (OER) that will make hundreds of thousands of digital assets available to educators and students within McGraw-Hill’s learning platform. What was notable about this deal is that McGraw-Hill’s customers will have to pay for access…

Other Staff Bloggers
Printing & Manufacturing

You’ve been hearing it a lot lately: Print-on-demand is changing publishing. Advances in technologies have brought reduced turnaround times, lower costs, higher quality, and less risk. As a result, businesses focused on print-on-demand are emerging, including independent, on-demand-focused publishers that serve both traditional book models and a changing vanity publishing marketplace. One group that’s often…

Books as a technology have been around for such a long time that it’s easy to forget that they were once major innovations themselves: Before the book there was the scroll, and the clay tablet before that, and it wasn’t until the end of the 16th century that modern indexes were invented, still largely the…

One of the most fascinating aspects of new technologies is how they open doors for new business models. And this is very true in the evolving world of book publishing. The book publishing model has many challenges, most notably how the established system of author advances, large superstore preorders, and returns limits what will be…

Business Strategy

How do you know if what you’ve created is worthwhile? In my experience, it has to pass the “good enough to steal test.” Business owners, authors, artists, and musicians don’t like to hear this, but it’s true. The fact is the majority of goods and services produced do not actually meet this benchmark of success.…

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

Data Conversion Laboratory (DCL) and the Center for Informational Development (CIDM) asked publishers how they are developing and publishing their content in our 4th annual survey, “Following the Trends.” With close to 350 participants ranging from writers to content strategists, information architects, and publishers, the breadth of knowledge and insight was prodigious. Each year this…

Sales, Marketing & Data Intel

What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open the app. How about a reader-customized landing page? This page should be fully configurable, based…

Thanks to the rapid increase in computer processing speeds over the past decade, data has become easier to analyze and more available than ever before, and it’s changing the way we do business, said Sean Callahan, author of The Big Data-Driven Business and senior manager of content marketing at LinkedIn. Callahan led one of the…

Ebooks & Digital Media

“The typical experience with digital books these days is pretty terrible,” said Dan Whaley, CEO of Hypothes.is, during the opening remarks of an IDPF DigiCon session on Wednesday. “We can read books on a Kindle, tablet, and online and that’s great, but our ability to collaborate with other people while doing that is essentially nonexistent.”…

In this post-digital age, publishers are in a position to reach audiences across many different devices and digital platforms and package their products in increasingly creative ways. Stories can be brought to life through interactive ebooks, games, mobile apps, and more. These channels offer powerful ways to monetize content, grow loyal audiences, and stay competitive…

Next week I’ll be attending IDPF DigiCon in Chicago on May 10th and 11th. Now boasting a new name and location, DigiCon looks to tackle many challenges within the book industry brought on by rapidly changing technology. Sessions ask forward-looking questions like: How can publishers reimagine the ebook as an open and cross-platform experience? How…

News

Scholarly publishing is a technology business. That’s been true for some time, of course. Yet the technology-driven approach to business is profoundly and fundamentally different from traditional publishing practices. How can scholarly publishers reconcile that dichotomy? How should a publisher utilize today’s technology in order to drive innovation? Those were the questions recently put to…

Remember the excitement surrounding the launch of Amazon’s Kindle eight years ago? It was a clunky device, even by 2007 standards, but it was revolutionary. One of the original Kindle’s breakthrough features was the ability to download books via cellular network. The e-Ink display and extremely long battery life also led to its popularity despite…

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story.