Blogs

Consumer-Facing Websites Are the Future of Book Marketing

Simon & Schuster’s Glommable marks a growing trend in consumer-facing websites that utilize original content to collect audience data.

Want Your Book Marketing to be More Effective? Unify Your Team

There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.

3 Content Pricing Models From the Future

Joe Wikert looks five years into the future and sees an industry in which book buyers can choose from a variety of pricing models.

Other Staff Bloggers
Ebooks & Digital Media

Simon & Schuster’s Glommable marks a growing trend in consumer-facing websites that utilize original content to collect audience data.

Joe Wikert looks five years into the future and sees an industry in which book buyers can choose from a variety of pricing models.

Publerati has decreased editing mistakes by publishing ebook versions first and waiting a year to print an on-demand version.

Business Strategy

There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.

PRH unveiled a new author portal to better serve its authors, but too few publishers are supporting their most valuable resource.

To grow amid new & emerging technology, reinvention is key. Here’s a few creative ways publishers can develop new revenue streams.

Sales, Marketing & Data Intel

Authors United, the ABA, and other associations wrote letters to the DOJ, concerned that Amazon is controlling book prices.

Bookmarq strives to solve problems of book discoverability and turn occasional readers into avid fans. Here’s how the platform works.

There is a big payoff for publishers willing to invest in developing an author’s brand. Here’s three steps to get started.

Printing & Manufacturing

Large-quantity book sales require input from multiple decision makers. In order to sell your book, you need to build consensus.

A recent article in The Washington Post explained why most students prefer print textbooks over their digital equivalent. There's no disputing the fact that print still dominates the textbook sector. That article correctly identified the "what" but I'm not convinced they thoroughly uncovered the "why" behind this phenomenon.

Yoav Lorch explains how Total Boox’s pay-as-you-read model is intended to meet the digital age expectations of ease and immediacy.

News

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story.

 

It is the time of year when we are awash in “Best of” lists, and many worthy publications have put forth their recommendations for the best books of the year that is about to pass us by. A friend of mine professed herself overwhelmed by the lists, and asked me if I would curate them for her.  Here, for Julie and for the rest of you, is my “best of the best,” a list of books I think you should find a time and a place for in your busy schedule.

Although it's too early to say if book consumers have come out in force this holiday season, and my personal situations no clear indicator, we can take a look at recent purchasing trends to see if publishers and booksellers will have something to celebrate this holiday season.