Blogs

It’s Time to Radically Improve the Content Sampling Experience

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…

How Content Containers Can Dramatically Affect User Experience

The lenses through which we read content are going to change dramatically in the future. The Wikiwand plug-in is a good example.

Ebook Sales Are Down, But Are We Surprised?

I’ve admitted before on this blog that I’m not a big ebook reader. Despite being branded as a tech-savvy, social-media-rampant millennial, I still prefer print reads. But I’m not a “I love the smell of old books,” person or the “I enjoy holding something tangible in my hands” type. When it comes down to it,…

Other Staff Bloggers
Ebooks & Digital Media

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…

The lenses through which we read content are going to change dramatically in the future. The Wikiwand plug-in is a good example.

I’ve admitted before on this blog that I’m not a big ebook reader. Despite being branded as a tech-savvy, social-media-rampant millennial, I still prefer print reads. But I’m not a “I love the smell of old books,” person or the “I enjoy holding something tangible in my hands” type. When it comes down to it,…

Business Strategy

There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.

PRH unveiled a new author portal to better serve its authors, but too few publishers are supporting their most valuable resource.

To grow amid new & emerging technology, reinvention is key. Here’s a few creative ways publishers can develop new revenue streams.

Sales, Marketing & Data Intel

Authors United, the ABA, and other associations wrote letters to the DOJ, concerned that Amazon is controlling book prices.

Bookmarq strives to solve problems of book discoverability and turn occasional readers into avid fans. Here’s how the platform works.

There is a big payoff for publishers willing to invest in developing an author’s brand. Here’s three steps to get started.

Printing & Manufacturing

Large-quantity book sales require input from multiple decision makers. In order to sell your book, you need to build consensus.

A recent article in The Washington Post explained why most students prefer print textbooks over their digital equivalent. There's no disputing the fact that print still dominates the textbook sector. That article correctly identified the "what" but I'm not convinced they thoroughly uncovered the "why" behind this phenomenon.

Yoav Lorch explains how Total Boox’s pay-as-you-read model is intended to meet the digital age expectations of ease and immediacy.

News

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story.

 

It is the time of year when we are awash in “Best of” lists, and many worthy publications have put forth their recommendations for the best books of the year that is about to pass us by. A friend of mine professed herself overwhelmed by the lists, and asked me if I would curate them for her.  Here, for Julie and for the rest of you, is my “best of the best,” a list of books I think you should find a time and a place for in your busy schedule.

Although it's too early to say if book consumers have come out in force this holiday season, and my personal situations no clear indicator, we can take a look at recent purchasing trends to see if publishers and booksellers will have something to celebrate this holiday season.