Social Media

You Shouldn’t Be Surprised that Reddit Is Publishing a Book
January 7, 2016 at 1:37 pm

It turns out that we are all, at our core, Luddites. The latest proof: The front page of the Internet is publishing a book, on paper. Reddit is collecting some of its best Ask Me Anything interviews — with Bill Gates, Waffle House workers, Spike Lee, nuclear missile operators — in a “beautiful coffee table…

Looking for the Perfect Book Present? Try the Penguin Hotline
December 14, 2015 at 12:31 pm

I have to admit to feeling a bit of skepticism (if not downright cynicism) when my Facebook feed started filling up with posts from the Penguin Hotline, promising me individualized book suggestions to make my holiday shopping as easy and stress-free as possible. So I decided to take it for a test drive.

The Most Popular Book Business Stories from November
December 2, 2015 at 2:32 pm

Here are the most read Book Business stories from November: Self Publishing & Big Five Dominate Book Market, According to Nielsen - In this post, Joe Wikert shares the results of Nielsen’s recent study on the state of the U.S. book publishing market. The study reveals the market share of print books versus ebooks, provides…

Why Social Media Should Become Publishers’ New Testing Ground
November 25, 2015 at 11:51 am

Testing books isn’t a common practice in the publishing industry. It makes sense, considering that for the majority of the industry’s history acquiring a new title relied on an individual editor’s intuition and skill. In the past, the only way to find out if a book would be successful in a certain demographic was simply…

Audible Builds a "Choose Your Own Adventure" Instagram Experience to Promo Locke & Key
November 5, 2015 at 1:34 pm

Though Audible is firmly planted in the aural realm, the company has deployed an ambitious multi-sensory strategy to promote one of its most-anticipated offerings: an audiobook of Locke & Key. The graphic novels by Joe Hill and Gabriel Rodriguez have gone gangbusters since the first issue’s 2008 release and Audible went to great lengths to…

Is Twitter a Book Publishing Company?
October 14, 2015 at 1:51 pm

“Is Twitter a book publishing company? I think it is. It is an open access publisher producing very short books.” Such was the conclusion of Niels Peter Thomas, MD of Springer Fachmedien, during his wide-ranging overview of Germany’s €3.25 billion business and information sector yesterday at The Markets: Global Publishing Summit — an overview that…

Telling a Strange Love Story, Post by Post on Instagram
October 8, 2015 at 2:08 pm

Author and photographer Rachel Hulin is releasing her new novel on a most unexpected platform: Instagram. Hey Harry Hey Matilda follows the story of Harry and Matilda Goodman, 30-something fraternal twins from New England.1 Matilda is an artist in Brooklyn, though she’s begrudgingly making a living as a wedding photographer (she even has her own…

P
ublishers & Authors Must Unite Marketing Efforts
September 15, 2015 at 2:04 pm

Survey the landscape, and you will see authors who are taking marketing into their own hands and successfully creating audiences and loyal followings without help from their publishers. Authors have always deployed additional marketing, but new tools and agencies allow them to enact efforts that are at scale and beyond publishers’ bandwidth...

Why Bookselling Is Now a Relationships Game
September 15, 2015 at 12:12 pm

When the topic of direct-to-consumer sales arises in the book industry, a few key concepts come to mind: ecommerce sites, shopping carts, data analytics, and metadata, to name a few. While certainly important, these technical components of a direct sales strategy are rather worthless if publishers overlook a more abstract concept—that is, a “relationship” with…

Summer Issue of Book Business is All About Meeting Readers Where They Are
August 28, 2015 at 1:40 pm

The Summer Issue of Book Business showcases leaders who are pushing the limits of how books can be created and shared in order to better serve readers and meet them where they are. The idea of “meeting readers where they are” takes a number of forms in this issue but it seems to coalesce around…