Social Media

Riffle Uses Chat Bots, Big Data & Human Recommendations to Drive Book Discovery
July 27, 2016 at 12:38 pm

Bookish social network site Riffle is dedicated to helping readers find new books and discuss their favorite reads with like-minded users. Riffle CEO Neil Baptista says that Riffle is an inspiration platform that drives book discovery by connecting users with fellow readers, librarians, authors, and book deals. The site is free to join and offers…

Litsy App Brings Bookish Conversations to Life Online
July 5, 2016 at 12:19 pm

Litsy is a social community app that some have described as the “Instagram” of the book world. The goal of the iOS app is to fuel book-related conversations through visual, 300-character posts which users tag to a specific book. Litsy users can follow their favorite authors, share book quotes, and more easily discover their next…

Facebook Is Holding Your Readers Hostage But You Don’t Have to Pay the Ransom
June 14, 2016 at 12:58 pm

Many publishers believe that building a Facebook audience is a wise way to market books. Let’s run with that assumption for a minute. What if you succeeded in attracting a lot of Facebook fans? I mean really succeed, such amassing over 1,000,000 likes to your Facebook page. You’d probably feel happy about your social media…

TaleHunt Taps Flash Fiction Trend, Publishing Stories 250 Characters Long
June 8, 2016 at 10:22 am

Co-founder and CMO Aby Mathew says that the TaleHunt app is breaking new ground in literature, championing very short stories or “flash fiction” for aspiring and professional authors. The app, which launched in January and has about 10,000 users, is the first dedicated platform for flash fiction, limiting stories to just 250 characters. Mathew says…

HarperCollins Launches Daily Facebook Live Program Featuring Authors
June 6, 2016 at 1:45 pm

Authors, get ready for your close-up. HarperCollins Publishers is launching a daily Facebook Live program that enables readers to interact with its writers through real-time video and written questions, helping authors expand their reach beyond local bookstore events. The book publisher is the latest company to experiment with the social network’s real-time video tool, which…

12 Ways Book Publishers Can Improve Facebook Engagement
April 15, 2016 at 12:14 pm

Publishers know promoting books and authors on Facebook is smart, but it's a lot more impactful when there's high engagement from Facebook users. Why do some publishers earn 1,000 or more likes on a post while others may receive as few as 7? If you want to increase  Facebook engagement, here are 12 tips you…

Does Social Media Marketing Actually Sell Books?
March 23, 2016 at 2:09 pm

What if all the hype about marketing books via social media is just noise? Social media may be here to stay, but are publishers seeing the ROI that they expected? At the end of 2014, Book Business Magazine surveyed the industry and asked the question, “What marketing platforms do you see the most opportunity for…

3 Creative Ways Publishers & Startups Are Maximizing Mobile
February 26, 2016 at 3:14 pm

Mobile smartphone usage has grown at an astronomical rate in recent years. According to Pew Research Center, 35% of U.S. adults owned a smartphone in 2011. Today over 65% of U.S. adults own smartphones. And increasingly, those smartphone owners are using mobile as their primary access point to the web, reports Pew. Considering these trends,…