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Joe Wikert's Digital Content Strategies

Joe Wikert

What’s the Biggest Obstacle Facing Oyster, Next Issue, Spotify, et al?

I used to buy ebooks from Amazon but now I read almost exclusively on Oyster Books. Years ago I subscribed to a bunch of magazines and now I read all but one of them through Next Issue (The Week is the only exception). It wasn't that long ago that I bought CDs and music tracks but now I'm mostly streaming through Spotify.

Since I've wholeheartedly embraced the content rental model, what's preventing me from dumping Oyster for Scribd, Next Issue for Zinio or Spotify for

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Leading Thoughts

Forward-Thinking Industry Professionals

Audiobooks Are the Gateway Drug to More Audiobooks

As Ralph Lazaro VP of digital products at Findaway World aptly pointed out during a panel session yesterday at the Digital Book World Conference, the conversation around digital publishing tends to get hijacked by ebooks. It's easy to forget that audiobooks should be part of the digital discussion. Read More >>

 


The Learning Curve

Ellen Harvey

Seth Godin: Publishing Is a Relationships Game

Bestselling author, blogger, and marketing guru Seth Godin is known for his practical insights around connecting with readers and building audiences that can be mobilized. In a morning panel at the third day of the Digital Book World Conference + Expo, Godin brought this knowledge to bear for book publishers, explaining how the digital revolution has changed their business proposition, both in what they are selling and how they sell it. After a brief presentation, Godin sat down with... Read More >>

 


Brian Jud's Beyond the Bookstore

Brian Jud

Four Steps to Greater Profits in 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition. Read More >>

 


The Futurists

Publishing Pioneers

Electric Yarn Believes The Future of Reading is Channel-Agnostic

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany their traditional print offerings. But by in large, publishers have not adopted an expansive media role-book publishing is still the core business. Electric Yarn, a self-styled "next generation content studio," takes a different approach. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Publishers Can Boost Discoverability with Newly Released Web Domains

Ray King, CEO, Top Level Design

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.

 

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Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>