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The Futurists

Publishing Pioneers

Tablo Tackles Discoverability with All-in-One Publishing Platform and Reading Community

Tablo is a book publishing platform and online reading community that is beginning to make its mark on the industry. Like Wattpad, Tablo allows authors to share their in-progress works with readers and gather feedback to improve those works. The big difference, says founder Ash Davies, is that Tablo can help authors design, monetize, and distribute their work. Below Davies describes how Tablo intends to put publishing power in authors' hands. Read More >>

 


Leading Thoughts

Forward-Thinking Industry Professionals

Why Book Publishers Should Pay Attention to the Developing World

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations. Read More >>

 


Joe Wikert's Digital Content Strategies

Joe Wikert

How Print Is Slowly Killing Publishers

It's a textbook example of The Innovator's Dilemma. The crazy part is we all know it's a big problem and yet very few publishers are taking evasive action.

I'm talking about the reliance on print, even at the expense of digital transformation and growth. Here are a few reasons why print is a publisher's silent killer:

Read More >>

 


Brian Jud's Beyond the Bookstore

Brian Jud

What to Consider When Pursuing a Freemium Book Model

A premium is an item given away to attract, retain, or reward customers.  It may also be provided as an incentive to purchase a particular product. Can companies use your book as a premium? Yes, and you can earn substantial revenue that way. Can you use your book as a premium for your own business? Yes. When your book is a "freemium" it can generate a valuable source of revenue

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The Learning Curve

Ellen Harvey

Are Publishers’ Losing Their Best Bargaining Chip Against Amazon?

I try not to be a proponent for or against Amazon. But I have to say, I was a bit worried after reading David Streitfeld's article in The New York Times a few days ago, "Amazon, a Friendly Giant as Long as It's Fed." If the title wasn't ominous enough, the sentiment of one of Amazon's authors, Vincent Zandri, was. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Note to Book Publishers: Turn the Page and Invest in Brand

William Kingsland is a senior content strategist of brand development at Siegel+Gale.

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and perspective needs to change. When a publisher's brand is indistinct, it diminishes the value that publisher brings to the books it publishes. Read More >>

 


Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>