Once the decision is made to conduct a promotional campaign, the process to find the best item begins by talking with potential suppliers (coffee mugs, apparel, hats, books) for their ideas and prices. Once the buyers have reduced the list to a final few, they may ask the finalists to offer something more. Those not familiar with the negotiation process usually offer a price concession, and thereby lose the sale. Here are Ten Tips for Choosing a Tiebreaker and Closing More Sales. Read More >>
Much of the publishing industry is not in a data-first mindset asserts Tom Davenport in a recent article dubbed "Book Publishing's Big Data Future". Although Davenport criticizes the publishing industry as a big data underachiever, he admits that's in part because publishers have traditionally worked through intermediaries to reach consumers. But that dynamic is changing. Read More >>
I recently signed up for a similar model from Oyster: $9.95 per month provides unlimited access to Oyster's 100,000+ ebook catalog. I'm sure some of these books are part of the Kindle Owners' Lending Library, so why would I pay an additional $9.95/month for Oyster?
One (hyphenated) word: All-you-can-read.Read More >>
Rob Johnson is the founder and director at Research Consulting Limited and former head of research operations at the University of Nottingham. He will be leading a free webinar Open Access: The Journey So Far with the Copyright Clearance Center reviewing the progress of the OA movement and its future.Read More >>
In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>
Successful authoring requires successful marketing. Here are some marketing rules Joanne Hanks and I followed in creating and marketing what has become, we are grateful to report, a successful self-published book. Read More >>