Is your topic one that elicits a "love-hate" response from people? It could be your opinion about dieting, sex or achieving success. Some people will agree with you and others will disagree, perhaps vehemently. If your brand does bring out the best and worst feelings among your target buyers, there are things you can do to sell more books under those circumstance. Read More >>
It's the holiday season and present-buying, non-profit donating and general money-spending are in full swing. Likewise, kickstarters and other crowdfunding campaigns are asking for a bit of support this holiday season to publish new books that authors and presses can't release without The People's buy-in.
Crowdfunding is nothing new. With LeanPub, PubSlush, and the recently crowdfunded publishing company Unbound, crowdfunding has officially broken into the publishing world. Even large... Read More >>
Successful authoring requires successful marketing. Here are some marketing rules Joanne Hanks and I followed in creating and marketing what has become, we are grateful to report, a successful self-published book. Read More >>
Product development today requires a much more nimble approach, one where customers not only see but also provide detailed feedback long before the product is considered final. In fact, products often need to change so rapidly, based on customer demand, that there never really is a "final" stage. Read More >>