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Joe Wikert's Digital Content Strategies

Joe Wikert

Why Johnny Doesn't Like E-Textbooks

A recent article in The Washington Post explained why most students prefer print textbooks over their digital equivalent. There's no disputing the fact that print still dominates the textbook sector. That article correctly identified the "what" but I'm not convinced they thoroughly uncovered the "why" behind this phenomenon. Read More >>

 


Leading Thoughts

Forward-Thinking Industry Professionals

Why the Pricing of Ebooks is Going to Change

Simon Dunlop, founder and CEO of ebook subscription service Bookmate and co-founder of emerging markets music streaming service Zvooq, discusses how changing consumer behavior calls for a different approach to ebook pricing.


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The Learning Curve

Ellen Harvey

5 Takeaways from Nielsen BookScan

Back in January, at the Digital Book World Conference Nielsen Book president Jonathan Nowell, shared the results of the annual industry report Nielsen BookScan. Nowell packed a ton of information into the 20-minute presentation, tracking how the print market has changed in the U.S. since ebooks rose to prominence. Although print has been negatively impacted, ebooks have actually boosted overall book sales. And some genres are doing better in print than they ever have before.

Brian Jud's Beyond the Bookstore

Brian Jud

Four Steps to Greater Profits in 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition. Read More >>

 


The Futurists

Publishing Pioneers

Electric Yarn Believes The Future of Reading is Channel-Agnostic

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany their traditional print offerings. But by in large, publishers have not adopted an expansive media role-book publishing is still the core business. Electric Yarn, a self-styled "next generation content studio," takes a different approach. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Publishers Can Boost Discoverability with Newly Released Web Domains

Ray King, CEO, Top Level Design

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.

 

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Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>