Tired of dealing with the fragmented mobile marketplace that iOS and Android represent? The imagineers at Disney have come up with a terrific way to address that problem. It's both a much-needed solution for consumers and also a clever way for Disney to maintain a direct relationship with consumers who buy indirectly.
I'm referring to the Disney Movies Anywhere initiative, which lets you buy a movie on one platform and watch it on either platform.Read More >>
Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany their traditional print offerings. But by in large, publishers have not adopted an expansive media role-book publishing is still the core business. Electric Yarn, a self-styled "next generation content studio," takes a different approach. Read More >>
A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets. Read More >>
Spotify outstripping iTunes in relation to royalty fees paid to musicians in Europe is a strong validation of the subscription and streaming model and an indication that consumers are turning away from digital downloads. The explosive growth of Spotify is an example of what happens when an industry gets behind a new technology and business model. Read More >>
Last Friday Michael Tamblyn, president and COO of ereading platform Kobo, took to Twitter with a 32-tweet manifesto on the Amazon-Hachette dispute. Tamblyn's tweets were meant to sway self-published authors from so heartily supporting Amazon, as many have throughout Hachette's negotiations. (Here's a link to the first in the series, but you can trace the whole monologue on Twitter starting on the morning of October 17th.) Read More >>
A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.
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In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>