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The Futurists

Publishing Pioneers

Publishers Boost Discoverability with BookBub

Discoverability may seem like an overworked buzzword, but its importance to publishers has never been greater. As readers shift from purchasing books at brick-and-mortar stores to shopping online, publishers need to find new and innovative ways to get eyes on their titles.

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The Learning Curve

Ellen Harvey

A Question of Price in the Amazon-Hachette Dispute

Last Friday Michael Tamblyn, president and COO of ereading platform Kobo, took to Twitter with a 32-tweet manifesto on the Amazon-Hachette dispute. Tamblyn's tweets were meant to sway self-published authors from so heartily supporting Amazon, as many have throughout Hachette's negotiations. (Here's a link to the first in the series, but you can trace the whole monologue on Twitter starting on the morning of October 17th.) Read More >>

 


Joe Wikert's Digital Content Strategies

Joe Wikert

The Marketing Tool Every Publisher Undervalues

Why are publishers so scared of free and sample content? Sure, most publishers offer at least one way to test drive their content but they could be doing so much more. I think free/sample content is the single most under-utilized customer acquisition tool out there. Here's why… Have you noticed that most newspapers and magazines don't offer a free e-trial? Or if they do, they bury it on their site. Most of these publishers have always offered free trials of their print product, but free... Read More >>

 


Brian Jud's Beyond the Bookstore

Brian Jud

11 Ways to Maximize Your ROI – Return On Ideas

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.

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Hot Topic

Thinkers on the Leading Edge

Publishers Can Boost Discoverability with Newly Released Web Domains

Ray King, CEO, Top Level Design

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.

 

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Leading Thoughts

Forward-Thinking Industry Professionals

Why Book Publishers Should Pay Attention to the Developing World

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations. Read More >>

 


Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>