The best content curators have extensive topic knowledge and a knack for reader interests and preferences. That sounds like something only a living, breathing human can do, right? While that's largely the case today, I believe technology will drive the biggest advancements in content curation tomorrow. Read More >>
As publishers, we make decisions every day that impact the future of our business. And as small-business people we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking. Read More >>
Traditional book-marketing strategies are dying. The placement of a book in a bookstore window doesn't have the same impact it did ten years ago. In this new world of constant technological noise, how do you successfully market a new book?Read More >>
Tom Breur, VP of data analytics at Cengage, Adam Silverman, senior director of digital business development at HarperCollins, and Andrew Weinstein, VP of content acquisition at Scribd share great tips for integrating data insights into a publishing organization.
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Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany their traditional print offerings. But by in large, publishers have not adopted an expansive media role-book publishing is still the core business. Electric Yarn, a self-styled "next generation content studio," takes a different approach. Read More >>