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Joe Wikert's Digital Content Strategies

Joe Wikert

Lessons from One Publisher’s Aversion to Ebooks

I recently did something that I haven't done for more than five years: I bought a physical, print edition of a book. For myself. I didn't want to, but I had to. The publisher made me do it. The story behind my purchase offers lessons for all book publishers, but especially those who have yet to embrace the ebook market. Read More >>

 


Leading Thoughts

Forward-Thinking Industry Professionals

A Response to “Lessons from One Publisher’s Aversion to Ebooks”

Kelsey Swindler is the marketing and business development lead at Orange Frazer Press.

I was delighted when I saw Joe Wikert's article "Lessons from One Publisher's Aversion to Ebooks" and its mention of our book The Real McCoy: My Half-century with the Cincinnati Reds, by beloved Reds beat writer Hal McCoy. When you are an independent publisher, all press is good press, and it's great to see commenters combing through our website.

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Brian Jud's Beyond the Bookstore

Brian Jud

Large-Quantity Book Sales: How to Get Buy-In From Multiple Decision Makers

Typically, large-quantity book sales are rarely made on a unilateral basis. In most cases, the decision authority lies with a committee, the members of which have different roles. You, as the salesperson for your book, must build consensus among these diverse perspectives to close the sale. How can you do this? Here are a few techniques. Read More >>

 


The Learning Curve

Ellen Harvey

How HarperCollins Automated EPUB 3 Production with DITA4Publishers

I had the pleasure of hosting terrific webinar last week, featuring HarperCollins senior director of global digital operations Leslie Padgett and content solutions architect at RSI Content Solutions Eliot Kimber. They did a great job of articulating how HarperCollins has begun to transition from legacy print production to a system that is automated and truly multichannel. Read More >>

 


The Futurists

Publishing Pioneers

Electric Yarn Believes The Future of Reading is Channel-Agnostic

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany their traditional print offerings. But by in large, publishers have not adopted an expansive media role-book publishing is still the core business. Electric Yarn, a self-styled "next generation content studio," takes a different approach. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Publishers Can Boost Discoverability with Newly Released Web Domains

Ray King, CEO, Top Level Design

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.

 

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Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>