In the print-only days, once content was published it was rarely considered for reuse. Sure, there were the occasional "greatest hits" or "all-in-one" products, but for the most part the original content was published and forgotten about.
In the digital era it's a lot easier to redeploy content and drive more visibility and revenue with it. Every piece of content doesn't lend itself to reuse, of course, and there are several factors to consider before launching a reuse campaign. Here... Read More >>
Discoverability may seem like an overworked buzzword, but its importance to publishers has never been greater. As readers shift from purchasing books at brick-and-mortar stores to shopping online, publishers need to find new and innovative ways to get eyes on their titles.Read More >>
Last Friday Michael Tamblyn, president and COO of ereading platform Kobo, took to Twitter with a 32-tweet manifesto on the Amazon-Hachette dispute. Tamblyn's tweets were meant to sway self-published authors from so heartily supporting Amazon, as many have throughout Hachette's negotiations. (Here's a link to the first in the series, but you can trace the whole monologue on Twitter starting on the morning of October 17th.) Read More >>
There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.Read More >>
A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond ".com" and ".net" that speak to websites specific interests. With this sudden rush of new online real estate, publishers can capitalize on the domain expansion to make their websites and products more accessible to readers.
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Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations. Read More >>
In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>