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Joe Wikert's Digital Content Strategies

Joe Wikert

The Next Big Thing in Content Subscriptions

Amazon recently launched Kindle Unlimited, their all-you-can-read service for ebooks. Traditional publishers have been slow to embrace this model, partly because they fear both cannibalization and Amazon. Regardless of whether Amazon succeeds with Kindle Unlimited (they will), the all-you-can-read model is here to stay. Read More >>

 


The Futurists

Publishing Pioneers

You’ve Heard of the Netflix of Books. Here’s the Redbox of Books

iFlipd, the self-proclaimed "Redbox of Books," is experimenting with an ebook rental model that lowers costs for readers while making the reading experience more social. When an iFlipd reader finishes a book before the allotted week or decides that she doesn't want to complete it, she can "flip" it back to the community. Read More >>

 


Brian Jud's Beyond the Bookstore

Brian Jud

How to Entice People to Respond to Your Direct Mail Campaigns

Direct mail is a targeted marketing weapon that that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective and efficient marketing tool you can use to reach them. It gives you control of the timing, delivery, and content of your promotion, a predetermined fixed cost, and the means to forecast and measure the return on your marketing ... Read More >>

 


Leading Thoughts

Forward-Thinking Industry Professionals

Why Book Publishers Should Pay Attention to the Developing World

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations. Read More >>

 


The Learning Curve

Ellen Harvey

Are Publishers’ Losing Their Best Bargaining Chip Against Amazon?

I try not to be a proponent for or against Amazon. But I have to say, I was a bit worried after reading David Streitfeld's article in The New York Times a few days ago, "Amazon, a Friendly Giant as Long as It's Fed." If the title wasn't ominous enough, the sentiment of one of Amazon's authors, Vincent Zandri, was. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Note to Book Publishers: Turn the Page and Invest in Brand

William Kingsland is a senior content strategist of brand development at Siegel+Gale.

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and perspective needs to change. When a publisher's brand is indistinct, it diminishes the value that publisher brings to the books it publishes. Read More >>

 


Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>