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Brian Jud's Beyond the Bookstore

Brian Jud

Marketing Strategy Rules

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train, or bus. Then you planned where to stay each night, what to pack, and how much it would all cost. Finally you made a checklist so you didn't forget to do anything and spend your money wisely. Read More >>

 


The Futurists

Publishing Pioneers

ReadUps Hopes to be the Next Social Reading Sensation

"Social reading" is a concept that continues to gain momentum in today's publishing industry, propelling the likes of Medium and Wattpad to widespread popularity. ReadUps hopes to be the next social reading platform to make a splash and differentiates itself by making a Readup (think "meet up") a temporary affair. Here founder Travis Alber explains why the platform's transience lends it strength.

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Joe Wikert's Digital Content Strategies

Joe Wikert

The Next Big Thing in Content Subscriptions

Amazon recently launched Kindle Unlimited, their all-you-can-read service for ebooks. Traditional publishers have been slow to embrace this model, partly because they fear both cannibalization and Amazon. Regardless of whether Amazon succeeds with Kindle Unlimited (they will), the all-you-can-read model is here to stay. Read More >>

 


Leading Thoughts

Forward-Thinking Industry Professionals

Why Book Publishers Should Pay Attention to the Developing World

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations. Read More >>

 


The Learning Curve

Ellen Harvey

Are Publishers’ Losing Their Best Bargaining Chip Against Amazon?

I try not to be a proponent for or against Amazon. But I have to say, I was a bit worried after reading David Streitfeld's article in The New York Times a few days ago, "Amazon, a Friendly Giant as Long as It's Fed." If the title wasn't ominous enough, the sentiment of one of Amazon's authors, Vincent Zandri, was. Read More >>

 


Hot Topic

Thinkers on the Leading Edge

Note to Book Publishers: Turn the Page and Invest in Brand

William Kingsland is a senior content strategist of brand development at Siegel+Gale.

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and perspective needs to change. When a publisher's brand is indistinct, it diminishes the value that publisher brings to the books it publishes. Read More >>

 


Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen

A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story. Read More >>