Brian Jud's Beyond the Bookstore
50 Tips for Promoting Your Book: Tips 26 – 50
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key to success. But if you focus only on social media you will miss many opportunities to reach prospective buyers. An assorted, persuasive and targeted promotional mix should maximize your sales, revenue and profits.
Promotion can use up your money faster than any other marketing tool. Use it wisely and your investment will pay off maximum dividends. These tips will show you how to do
The Business of Doing Books
Conference Recap: Taming the Giant—BISG Takes On Big Data
At the BISG ninth annual Making Information Pay Conference, held at the McGraw Hill auditorium on May 3, seven expert presenters took the assembled 200 industry professionals through a fast-paced three-and-a-half-hour session slicing Big Data down to manageable bites.
Not for the faint of heart, the event was focused on the message that Angela Bole, BISG Deputy Executive Director opened with. Citing a McKinsey Institute study’s warning of a critical shortage of expert analytical
... Read More >>Michael Weinstein's Publishing Panorama
Report from the Publishing Business Conference: This Just In: Sky Not Falling!
I'm at this year's Publishing Business Conference and Expo as an attendee and as a returning speaker (what the hell were they thinking?!?). It began Monday with an introduction and two keynote speakers who struck similar themes. And they were themes that some of us were very happy to hear—specifically, those of us who believe that these are incredibly exciting (albeit very difficult) times for the entire publishing industry. And that, furthermore, our industry is continuing to evolve, and... Read More >>
