Regarding the book manufacturing industry’s commitment to “green” principles, it could be said that a page has truly turned. Over the past decade, consideration of climate impacts and paper sourcing has become central to the industry’s approach, and, along the way, many manufacturers have discovered ways to balance the need to economize, invest in infrastructure and reduce environmental impacts—often through innovative policies and practices that manage to do all three.
In the current economy, the book manufacturing industry appears to be caught square between the proverbial rock and a hard place: on the one side, a publishing business suffering from decreased consumer demand and on the other, suppliers destabilized by the credit crunch. The industry, however, is showing surprising resiliency, having been thrust into difficult times with eyes wide open. Printers are determined to meet the challenge of a new marketplace defined by multiplatform delivery systems, environmental awareness and niche distribution models in the hopes that the post-“great recession” economy will find a book manufacturing industry emerging leaner, “greener” and more focused on the place of books in a digital age.
If distribution means getting books into the hands of sellers, circulators or readers, then a true profile of the distribution business would cast a wide net, beginning at the binding line and continuing through to the ‘long tail’ of online portals, used bookstores and curbside pushcarts. However, if distribution, from the publisher’s view, means getting books to generate sales revenue, we can overlook all of the aftermarket, recirculation and reselling channels and focus solely on reaching stores, libraries, online and catalog warehouses and—increasingly, thanks to the Internet—direct marketing from the publisher to the consumer. In the article “Deconstructing Distribution,” in Book Business’
In compiling the Top 30 Book Manufacturers for our print issue (May/June), some privately held companies, whose revenues may have qualified them to be ranked, chose not to participate. In order to recognize all the book manufacturers surveyed for the ranking, BookTech editors compiled this alphabetical listing. Ambrose Printing, Nashville, Tenn. Alcom Printing Group, Harleysville, Pa. Balmar Inc., Falls Church, Va. Banta Corp., Menasha, Wis. Bertelsmann Arvato, New York Bolger Concept to Print, Minneapolis Burton & Mayer, Brookfield, Wis. Cadmus Communications, Richmond, Va. Carter Printing, Richmond, Va. Cavanaugh Press, Baltimore Cedar Graphics, Hiawatha, Iowa CJK, Cincinnati Commercial Communications, Hartland, Wis. Courier Corp., N. Chelmsford, Mass. Dickinson Press, Grand Rapids, Mich. Dollco Printing, Ottawa Dome Printing, Sacramento, Calif. Edwards Brothers, Ann Arbor, Mich. EP
As the world turns, so does the book manufacturing industry. International affairs brought both pessimism and hope to an industry still in the throes of a sputtering global economy. On the upside: a new Harry Potter title and Hillary Clinton's memoirs have legions of readers shelling out cash at bookstores nationwide. Indeed, the Association of American Publishers, Washington, reports U.S. book sales rose 5.5% in 2002, to $27 billion—proving once again that, no matter how bad things seem, you can't keep a good book down. Or a good book manufacturer. Despite competitive market conditions, high unemployment, war in the Middle East, a dearth of
From its humble beginnings publishing a few fishing books, The Lyons Press today casts out 220 titles a year in 14 different categories. The Lyons Press is a classic business-school case study in the value of keeping a sure and nimble hand on the company keel to achieve a well-defined vision. Begun in 1984 by Nick Lyons, a former professor of American Literature at Hunter College and an avid angler, the New York-based company's first year revenues were only $300,000. By 1990, revenues reached $1 million; by 1998, $5 million. And by this coming March, the company's fiscal year earnings are expected to