Audiobook publishers can hear the train coming and are beginning to see the light at the end of the tunnel, says Anthony Goff, president of the Audio Publishers Association (APA), and publisher director of Hachette Audio and Digital Media. Goff believes that the recent, significant decline in audiobook sales—the Association of American Publishers (AAP) reported a 47.1-percent decrease in audiobook sales from March 2008 to March 2009—will likely result in audiobook publishers stepping aboard the train and steering ahead on the changing tracks.
Anthony Goff
Heather Fletcher is senior content editor with Target Marketing.
A commuter driving on the freeway. A businessman riding the subway. A stay-at-home mom exercising on an elliptical. If there’s one thing they all have in common, it’s that they can listen to an audiobook while going about their business. From self-improvement and personal finance to blockbuster fiction titles and biographies, the audiobook market is booming. Sales neared the $1 billion mark in 2006, and with increasingly busy lifestyles and the rising popularity of personal audio players, the industry is poised for continued growth. Bringing Books to Readers With Technology A 2006 survey by the Audio Publishers Association (APA) found that nearly 25
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