Book Publishers: It’s About Innovation!
Sponsored by: Canon Solutions America
Speakers: George Balolong, Marketing Manager, Americhip Inc.; Dominique Raccah, Publisher and CEO, Sourcebooks; Barb Pellow, Group Director, InfoTrends
All channels are on and readers are expecting interactive experiences in today’s world, and the book market is no exception. Rapid advancements in digital technology will help publishers innovate in new ways. These technological advancements will create opportunities to deliver what readers really want from a book… an engaging experience.
This webinar is designed to uncover book publishers’ strategies for harnessing emerging technologies so they can win in today’s economy. It will explore:
· Customization and personalization
· The integration of video with print
· Using LED technology with print
· The importance of mobile technologies
· The impact of augmented reality
· Case histories discussing how to capitalize on these business opportunities