Amazon 2012: What the Future May Hold for the Web’s Largest Retailer

For Amazon , it’s going to be hard to top 2011. After all, this was the year the gargantuan online retailer launched a cloud storage service, opened the doors on its own Appstore, and released a tablet, the Kindle Fire , that happens to be selling like crazy . Looking at the bigger picture, this was the year Amazon moved to unify its several disparate services into a full-fledged platform in its own right. The site — though it’s not just a site anymore, is it? — already has a massive user base, and now its