Apple Surpasses Coca-Cola as Most Valuable Brand

For the first time in 13 years, Coca-Cola is no longer considered to be the most valuable brand in the world. The new statistic comes via the Interbrand survey of the world's most valuable brands, which has been measuring brands since 2000.

It's not that Coke has lost value--its just been usurped by not one but two upstart young technology companies. This year Apple is in the lead, and Google has pulled swiftly into second place.