Bloomsbury Launches 2020 Strategy to Become B2B Publisher

Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher".

The company revealed the news at the same time as reporting its full-year results for the year ending 29th February, which saw both sales and pre-tax profit rise following the “successful integration” of Osprey Publishing which was acquired in December 2014.

The company's new strategic growth initiaitve Bloomsbury 2020 will focus on growing revenues from academic and professional digital resources for academic libraries worldwide in order to capitalise more on the $5bn (£3.4bn) market.