Building an App for Mobile YA Book Discovery

SmackFiction's aim is to increase reading activity and improve discovery of books with a mobile app. Publishers told us that the hardest markets to reach were Young Adults and New Adults, because their traditional promotional activities completely missed this group. We ran a series of focus groups with 15-25 year olds to find out how we could motivate this group to download an app and then keep using it. The readers told us they would like to find good books to read, and were frustrated that it was so hard to find them.