Ebook Sales Yet to Take Off in India; Amazon Says Market Is Nascent

More and more Indians may be getting comfortable with online buying, but that has not translated into comfort with paying for ebooks. Publisher Penguin Random House says that e-books constitute about 1% of their total book sales currently. Flipkart and Amazon did not share numbers regarding ebook sales, though Amazon, which produces and sells the Kindle ebook reader, said that the market for ebooks in India was still "nascent". Flipkart, meanwhile, cited industry reports to say that in the next three to four years, ebooks could constitute