In a long-expected move, Amazon on July 18 announced the launch of Kindle Unlimited, a new subscription service that will give users unlimited access to a selection of 600,000 ebooks and more than 2,000 audiobooks on Amazon Kindle devices and any device with a Kindle app for $9.99 per month. Amazon is not first to market with an "all you can read" commercial ebook subscription platform-it follows last year's launch of Scribd and Oyster. But the online retailer's financial resources, marketing clout, and massive base of Kindle users will doubtless raise consumer awareness
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