New App Annie Product Offers Detailed Demographics of Over a Billion App Users

For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors' apps, and easily make accurate data-driven decisions about who to target in acquisition campaigns. Today, App Annie is releasing Audience Intelligence, a demographic profiling tool that can tell mobile developers the age, gender, income, education, and other standard demographic details about their users. But publishers can also use the tool to check the profile of other apps' users, compare the two pictures, and contrast both with the general app-installing population on either of the major mobile platforms.