paidContent.org: Kobo Announces Kindle Fire Competitor, The $199.99 WiFi Vox Tablet

In an attempt to differentiate itself from the Kindle Fire, Kobo is playing up the Vox’s openness. A lot. “Kobo Vox—The Peoples’ Reader! (Vox populi, voice of the people),” the site proclaims. “Based on Kobo’s founding principle ... FREEDOM.” Users can “read freely” (unlike Amazon, Kobo supports the open e-book format EPUB, which can be read on any open e-reader) and access the open Android store.