Post-Christmas Boom in Ebooks Expected to Fade
When it comes to the business of books – a staple of under-the-tree gifting – there are actually two Christmas stories.
The first – for physical books – ramps up throughout December and ends by Dec. 25. In Canada, a typical week sees about 700,000 books sold. But, in the weeks before Christmas, that number jumps to two or three million, according to sales tracking data from BookNet Canada.
The second story – for ebooks – begins Christmas Day in the hours after new e-readers are unwrapped.