Publishers (and Vendors) Killed Off the Digital Edition, Now They Are Working on Ebooks, Too

A little over six and a half years ago TNM was launched in order to be able to keep track and inform myself in regards to the soon to be huge new digital publishing platform that would emerge for tablets.

Smartphone apps from publishers were still a new thing – Apple, after all, had only just launched their App Store for the iPhone in 2008, and it was taking a while to get publishers on board. But the iPad would change everything, or so we thought.

In April of 2010 the first apps emerged, and several of them looked great. Bonnier, which had worked to develop Mag+, put out its first app with Popular Science, and early iPad adopters looked forward to great new digital editions from magazines like Wired and National Geographic.