Sifting Through the Ashes: The Kindle Fire and Customer Centricity

In the wake of Amazon’s disappointing Q4 results, the Kindle Fire has ignited a veritable firestorm of debate.

Lackluster reviews and suspicions that the tablet device is being sold below cost have led analysts to anxiously eye the company’s dwindling cash reserves. But amidst the heated debates about functionality and pricing, one concern has received relatively little attention: should Amazon be competing in the tablet market in the first place?