Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Unlike most disruptive innovations, ebooks were very quickly adopted by the publishing industry's most profitable customers, people who buy the most, spend the most, and talk the most about books.
Disruptive innovations start out by addressing the needs of a small unprofitable market. They address a customer base that non-disruptive products do not. Those who buy a disruptive product at the outset are customers who are less likely buy the disrupted predecessor.
0 Comments
View Comments
- Companies:
- Amazon.com
- Apple
Related Content
Comments