Future Think: What Will Shape Publishing in 2014?
We asked some of our favorite thinkers in the publishing world: "What trends will shape the industry in 2014?" Here's what they had to say.
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- Nicole Valentine, Writer and Tech Consultant
"The trend I'm watching most closely is the increasing share of online behavior being captured by mobile devices. Online time jumped from roughly 12% in 2011 to 25% 2012 (Monetate Q1 2013 Ecommerce Quarterly). I believe the behavioral shift toward mobile will have a big impact on how consumers relate to book content not just the ebooks, but things like author websites and online book communities. If 88% of online time is spent "in app," publishers and other related sites better have a good mobile strategy in place."
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