Future Think: What Will Shape Publishing in 2014?
We asked some of our favorite thinkers in the publishing world: "What trends will shape the industry in 2014?" Here's what they had to say.
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– Kristen McLean, Founder and CEO of Bookigee
"The death of the term 'ebook.' Other content mediums think of 'e' as simply digital distribution. Neither consumers nor marketers would ever say, "I just downloaded the latest eGame from X-Box Live!" As book publishing embraces the understanding that digital publishers already have in these other spaces, the floodgates of understanding and market disruption will open in a way that will benefit smart book publishers, giving them the opportunity to lead the market instead of follow the trends that most benefit Amazon, Google and Apple."
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