Digital Directions: The IT Crowd
Some publishing organizations may find they do not have the financial latitude or strategic focus to provide an optimal environment for software developers, either because they lack the scale or the amount of development to warrant providing an environment as described here. Some of these organizations may begin by bringing in a few development resources into an environment that is less than optimal, with the hope of creating a more optimal environment in the future. The danger here is that top talent will not join an environment that is not structured appropriately for the developer. In some cases, it may be better to gain access to top talent—and the business value that is created by them—through partnering with an external organization to create innovative technology solutions.
- People:
- Andrew Brenneman
- Places:
- UK