Frankly Speaking: Are You Bitextual?
A glut of new formats and distribution options requires publishers to be increasingly nimblewilling to meet book buyers' changing habits.
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Frank Romano
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It is fair to say that the industry finally has embraced on-demand printing—to a point. We still need to store and transport the longer-run books. My feeling is that many publishers have difficulty dealing with all these formats (offset, digital, e-book) at one time. They will just have to be more bitextual.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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