The Book Look
The new edition was scheduled for an April release, but production of the book was accelerated when Oprah selected it for her Book Club.
“Everything about it, the jacket, the introduction, everything was already planned,” says Jeff Seroy, the publicist for the book with Farrar, Straus and Giroux, the publisher of “Night.”
“We were able to [move up the release date] because everybody cooperated, including the author and his wife who reviewed page proofs at a very accelerated pace.”
In addition to moving the release date up to January, Farrar, Straus and Giroux increased the inital print run to 1 million copies in paperback and 150,000 copies in hardback to prepare for the spike in sales.
“When Oprah picks a book, the print run goes way up,” says Seroy. “The expectations are much higher and sales potential are much higher.”
Hours after its selection the book soared from No. 56,439 in sales ranking to No. 21 on Amazon.com.
Fast fact: Print run increased to 1 million copies
Author: Eli Wiesel
Publisher: Farrar, Straus and Giroux
Release Date: January 2006