The Book Look
A quick look at new titles hitting the market and behind-the-scenes information.
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Inspiration for the Hatkoff’s to write Owen and Mzee’s story came after the two saw the pair’s picture in a newspaper article not long after the Asian tsumani hit in December 2004. The book tells the story of Owen’s rescue and his growing friendship with Mzee.
While Scholastic wouldn’t disclose the cost of the marketing campaign, Kris Moran, a spokesperson for the publsiher, says Scholastic has launched an advertising campaign and is featuring a poster in Scholastic’s Firefly Book Club.
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