ABA and Ingram Announce Partnership to Underwrite Bookseller Education
The American Booksellers Association (ABA), a not-for-profit trade organization, has partnered with Ingram Book Co. and Ingram Publisher Services to underwrite bookseller education for the next three years. The partnership will begin with ABA’s Day of Education, which is being held May 29 in Hollywood, Calif., in conjunction with BookExpo America.
“We present education to about 1,000 booksellers each year,” says Avin Mark Domnitz, ABA’s chief executive officer. “This strategic partnership will help us extend that reach, and importantly, keep education free to ABA members. This relationship is a boon to both ABA and Ingram.”
In addition to the Day of Education, the ABA holds various educational events for booksellers throughout the year, including its Winter Institute and series of spring bookseller forums. The organization also provides educational content on its Web site, www.BookWeb.org, including articles, white papers, training videos and more.
“We’re proud to be associated with ABA’s education program,” says Skip Prichard, president and CEO of Ingram Book Group. “We’ve made an enormous commitment to independent bookstores by building one of the largest field sales forces in the industry. We believe that the partnership we’re announcing today enhances those efforts.”
For more on trends in bookselling, check out the special report, “The Transforming Booksellers’ Landscape,” in the May issue of Book Business magazine.