Some reporters and pundits questioned whether Amazon's latest shipping experiment was true innovation or just a PR stunt that coincided with Cyber Monday, while others raised some real obstacles to the Amazon Drone from the highly regulated US airspace to the technology simply not being ready. The type of sensors drones would need to avoid power lines and other obstacles has yet to be invented. And, according to Brendan Schulman, the lawyer defending the first person to be sued by the Federal Aviation Administration (FAA) for using drones commercially, there is still a great deal of legal issues to be resolved, which may hinder Bezos' anticipated drone launch in 2015.
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.