Scottsdale, Arizona, September 15, 2017 - Media Services Group Ltd. (MSGL) announced the addition of Benjamin Thomas as Vice President of Operations for the Élan Book and Subscription systems. Said Tom Jensen, MSGL’s President of the Book and Subscriptions division, “Benjamin joins us with twenty years (20) of experience working for and supporting the publishing…
Ellen Harvey
An executive summit for magazine, catalog & book publishers exploring the convergence of online & offline publishing.
Automated email is a powerful tool for publishers to nurture readers towards a subscription or…
As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…
Volumes of printed pages will decrease significantly over the next four years, according to an IT Strategies study. VP of IT Strategies Marco Boer told attendees at yesterday’s Digital Book Printing Conference that the volume of printed pages will decline 7.4% from 2007 to 2020, totaling over 5 billion pages lost. As demand for print…
In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…
Houghton Mifflin Harcourt's interim CEO Gordon Crovitz expressed his disappointment last week in the education publisher's poor Q3 performance. The quarterly results revealed a 7% drop in sales and a 31% decline in net income compared to Q3 2015. Crovitz said in a recent press release that his attention is now set squarely on growth:…
Today Lagardère, the parent company of the Hachette Book Group, released its third quarter finances for 2016. The U.S.-based Hachette Book Group saw a 12.9% revenue gain thanks to the positive reception of Harry Potter and the Cursed Child. Hachette U.K. revenue was up 30.1%, again due to the release of the latest Harry Potter…
As publishers increase their investment in digital printing, the need to more deeply collaborate with printing partners becomes imperative. Digital printing enables publishers to print shorter book runs and more accurately meet consumer demand. But that also means more frequent transactions with book manufacturers and a need for better order management. On top of that,…
Today subscription reading service Scribd announced that it is adding magazines like Foreign Policy, Time, People, The Atlantic, and more to its library of content. In addition to ebooks, audiobooks, and documents, Scribd subscribers can now access magazine articles and entire issues at no additional cost to their monthly subscription. “Time Inc. is excited to…
Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…
Publishers are beginning to realize the benefits of digital printing technology. Digital printing makes shorter print runs more affordable, lending publishers the flexibility to react to market trends and test new ideas. This is opening up a wealth of opportunities for book publishers that were never possible before. Publishers can test new authors, formats, and…
Book publishers face an interesting puzzle. The amount of time consumers spend with digital media is growing significantly year over year. According to comScore, U.S. consumers spent 35% more time with digital content in 2015 than they did in 2013. Yet in the book industry, ebooks sales are on the decline, as is overall revenue,…
Digital printing is not just an effective way to print short book runs. It’s a disruptive technology that is changing the economics of the book publishing business. To reap the rewards of digital printing, it’s crucial for book publishers to consider the lifecycle cost of a book instead of the traditional per-unit cost and scrutinize…
Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…