To make sure customers don't miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.
Amazon is also introducing "AdMash"—the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle's sponsored screensavers are specially-designed display advertisements that take advantage of Kindle's high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks—for a preview, visit www.amazon.com/aboutkindlespecialoffers.