American Booksellers Association and On Demand Books Form Partnership
"We are delighted to partner with the ABA and support independent booksellers, who have been among our earliest and most successful customers," says Dane Neller, Chief Executive Officer of ODB. "Our technology helps bookstores position themselves as community-based self-publishing centers for local authors, driving customer traffic and higher sales with no extra inventory. In addition, the ABA will help us market the channel to more trade and independent publishers. The EBM network represents a powerful sales channel to publishers, especially given the nearly 2,000 ABA member store locations. Through our partnership with Xerox-whose full force is now selling, leasing, and servicing the EBM worldwide-we plan to have over 150 EBM installations
by the end of 2011."