The Corner Office: Searching for Results?
An inside look at how Fodors.com is maximizing its traffic—and its ad revenue—via search engine optimization and other tactics.
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• What is your No. 1 goal for SEO?
Palmer: Most of Fodors.com’s revenue comes through advertising, so we’re looking to maximize our traffic—both page views and unique users. SEO allows us to maximize traffic with minimum investment. … I think we see SEO as just one tool of many, and if we do the right things, we can bring people to our site.
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Carolyn Huckabay
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