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Running Press’ new book, called “Cathy’s Book,” has a similar genius behind it—readers can get more information about “Cathy” via Web sites, phone numbers, and more. While some have criticized the acceptance of product placement in a fiction book that targets teenage girls, the significance of the book, in my eyes, is how the authors and the publisher are giving the character “Cathy” an existence in the real world. In fact, she is almost more real than I am—she even has a MySpace account.
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- Companies:
- ABC
- MySpace
- Running Press Book Publishers
- People:
- Cathy
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