Apps With Sass

The Love Dare: 
40 Dares; The Love Dare 
(e-book app with Bible reader); The Love Dare: Reminders

Developer: Olive Tree Bible Software Inc.
Price: 99 cents; $9.99 for the complete book
Availability: iPad, iPhone and iPod Touch

Soon after the release of "The Love Dare," B&H Publishing's bestselling guide for married couples built around daily devotionals—or "dares" (such as "resolve to … say nothing negative to your spouse")—meant to reaffirm and strengthen the marriage bond, it was decided the content would work well in various forms as an app. In addition to releasing the complete book in app format (with extra features such as tie-ins to Bible verses), B&H decided to produce two separate apps: a scaled-down version of the 40 dares, as well as an app featuring a daily quote (Reminders) readers can e-mail to friends or share on Facebook and Twitter.

"The content of 'The Love Dare' greatly lent itself to the app format, with readers being able to engage at different depths and even different commitment levels," reads a statement B&H Publishing provided to Book Business. "The book is structured as a 40-day journey, which lends itself to being able to progress through the content at a specific pace."

The daily quote app reaches deeper into the book's content to extend the interactive 40-day experience over a full 365 days. "Our goal was to allow people to not simply read the content of 'The Love Dare,' but to actually interact with the content at a level appropriate for their interests," the publisher states.

The Love Dare apps that utilize select content from the book retail in the App Store for 99 cents, while the complete book app sells for $9.99. The apps are currently available on the iOS platform.

Takeaway Tip: Consider how apps can help audiences do "deeper dives" into your content.