Apps With Sass
6 Book Apps (and 6 Tips) That Stand Out In a Crowd
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While the book and app were conceived as stand-alone projects, the timing of their releases created a clever way to drive readers to the book, and vice versa. The app was deliberately released first, on Sept. 21, followed by the book on Nov. 1, meaning all those young adults who started reading the story on their phones or tablets could go out and buy the whole story in print if they were too engrossed to wait until Christmas to find out how it ends. Conversely, readers of the print edition can check out videos of the characters, listen to audio diary readings and explore a map of the story to unlock keys and clues.
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