15 Ways to Save Time and Money in Book Production
As book publishers are continually challenged to do more with less, production professionals offer their best tips for trimming both time and costs from your workflow.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Brooks notes that Cengage monitored the paper selections of its competitors to ensure that any downgrades still would be on par with the competition.
Another important consideration when implementing changes that could affect the perceived quality of your product is your customer. “Our choices are customer-driven,” says Aneiro. “By closely managing our product specifications, we are able to optimize our value to our customers. Some customers are willing to pay a premium for a jacketed, Smyth-sewn, four-color hardcover book printed on 80-100# text stock, while others prefer to pay a fraction of the price for a saddle-wire, four-color paperback printed on 50-60# offset. [We] offer products for both of these customers.”
1 Comment
View Comments
E
Janet Spavlik
Author's page
Related Content
Comments