Audio Samples Incorporated into Random House’s Insight Platform

Random House added audio book clips this week into its new online sample platform, aimed at attracting consumers to help virally market its titles online, which the publisher launched earlier this month.

More than 2,200 new and backlist audio book titles were made available yesterday through the publisher’s Insight, which works in conjunction with the widget technology it introduced two weeks ago. Users can post these widgets, a search-through-the-book technology that allows users to see a fixed set of pages inside a title, to Web sites and blogs.