Barnes & Noble.com Announces Two New Digital Partnerships
Barnes & Noble.com (BN.com) has announced two new partnerships that further expand its capabilities in the digital world. These partnerships come on the heels of a redesign of the BN.com Web site (www.BN.com), which the online retailer unveiled at the beginning of this month.
Mobile commerce service provider Digby will market books, CDs and DVDs on BlackBerry smartphones through a newly established Barnes & Noble Storefront, which is available as a free download to all current Research in Motion BlackBerry smartphone users. The Storefront is updated daily and includes rich content, such as product descriptions and images; a mobile shopping cart that supports multiple-product orders, and secure transactions and password-protected buying.