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Anticipating the New Year
In addition to holiday planning and celebrations, it is also a time for looking ahead to a new year. By the time you read this, 2010 will be one for the history books, and 2011 will be upon us. In the spirit of the new year, our editorial staff planned a cover story for this issue to take the temperature of the book publishing industry by speaking with executives from various sectors about their plans and predictions for 2011 (see page 14). We also conducted a "2011 Industry Outlook" survey of Book Business readers that inquired about everything from projected marketing spending and e-book growth to key distribution channels in the coming year. For a summary of readers' responses, see page 19.
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Janet Spavlik
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