Many publishers also appear to be more and more comfortable with the integration of digital products into their business portfolios as they plan for the coming year—according to our survey, 81 percent of respondents expect to increase the number of e-books they produce in 2011. And while they may not yet have the digital piece of their publishing puzzle entirely figured out, they're still charging ahead into e-books as well as mobile applications and more. Even companies that seem to be ahead of the curve in the digital arena (such as McGraw-Hill Professional [see page 12]—which foresaw and started preparing for the print-to-digital trend years prior, according to President Philip Ruppel—and Vook [see page 22]—which has published more than 100 enhanced e-books in about a year and a half) admit that they are still experimenting and fine-tuning, which makes me feel like we all truly are in this together.