Book Business EXTRA! Q&A -- Gather.com President and COO Carl Rosendorf talks about the site’s upcoming Book It to Bermuda literary cruise.
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EXTRA! -- How is the cruise being promoted? Who is the target audience for this type of event?
Rosendorf -- The cruise promotion includes [a] Web promotional page -- www.gather.com/bermudacruise.jsp. Online ads -- over five million online ad impressions on Gather.com as well as on 20 different public radio Web sites [and by] e-mails -- over 250,000 e-mails sent by Gather.com and Public Radio Book Source [and] over 500,000 e-mails sent by the cruise company promoting the cruise to its customers.
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