Book Business Extra Q&A: Meg Zelickson Smith of the American Booksellers Association talks about the impact of a new crop of independent sellers on the book industry.
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Seven years ago, the ABA launched a national marketing program on behalf of independent bookstores, its called Book Sense, and the goal of it is to create higher consumer awareness of the value of independent bookstores. One of the pieces of it is our communications and our relationships with publishers, because the program is underwritten by publisher money. What they do is pledge—and I use that word very loosely because we don’t actual bill them—a certain amount of their marketing dollars for use among Book Sense stores, meaning the group of ABA members that belong to the Book Sense program.
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- Companies:
- American Booksellers Association
- Places:
- Miami
- Minneapolis
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