Book Business EXTRA! Q&A--National Book Awards’ Executive Director Chats about the Impact of One of the Industry’s Top Honors.
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EXTRA!--What pluses exist for a publisher whose author’s work is nominated for a National Book Award?
Augenbraum--Probably the most important is the prestige of having published work of great quality that has been recognized by the top writers in the field, but then there are the sales, current and future, which, particularly among the fiction finalists and winners, tend to rise exponentially.
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