Book Business EXTRA! Q&A--National Book Awards’ Executive Director Chats about the Impact of One of the Industry’s Top Honors.
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EXTRA!--How have past recipients leveraged their nominations or awards to attain greater attention for their work and for books in general?
Augenbraum--Virtually every publisher will tell you that a writer’s backlist sales are much greater after being a finalist or winner of the National Book Award. The writers themselves will tell you that publishers put them in a different category after they have been National Book Awards Finalists. One poet told me that, after he was selected as a National Book Award Finalist, he was immediately offered a two-book contract, for poetry!
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