Book Business' The Best We Read 2012
This is a first and last novel. The author Mary Ann Shaffer died before all the editing was done and her niece Annie Barrows completed the book.
Wanfei Wu, Intern
Why We Buy: The Science of Shopping, By Paco Underhill (Simon and Schuster, 2008)
Although this was one of my textbooks in the past semester, I really enjoyed reading it. Different from the typical consumer behavior book, retail expert and environmental psychologist Paco Underhill helps us understand some profound consumer behavior theories. For example, freeing a customer's hands with a basket, cart or bag doesn't just make shopping easier, it tends to make customers buy more. Underhill also gives readers a “tour” of some innovative stores and malls all over the world, including the Old Navy in New York City and a mall in Dubai, to reveal what makes them successful. It's full of great tips for marketers looking to attract and keep customers by improving their shopping experience.
- People:
- Alex Schwartz
- Annie Barrows
- Carl Zimmer
- Charles Lamb
- Christopher McDougall
- Christopher Wren
- David Foster Wallace
- David McCullough
- F. Scott Fitzgerald
- James Sturdivant
- Jane Mendelsohn
- John Locke
- Juliet Ashton
- Katherine Dunn
- Mary Ann Shaffer
- Mike Cooper
- Nancy Milford
- Nate Silver
- Paco Underhill
- Robert Boyle
- Robert Hooke
- Roger Federer
- Sandor Katz
- Sean Howe
- Steve Jobs
- Thomas Willis
- Todd Andrlik
- Tommy James
- Walter Isaacson
- William Harvey
- Zelda Fitzgerald